‘SAVE THE DATE’
For those who are working from 9 to 5, time is perceived as a binary concept, divided into days
of work and days of freedom. That was the inspiration of the annual promotional presentation
of SomeThink in 2010: An extra day of leisure time!
of SomeThink in 2010: An extra day of leisure time!
To illustrate this we designed an agenda where an extra day of freedom was hiding.
The order of dates been rearranged in a way that all public holidays are displayed together in the first pages of the agenda while the working days followed afterward.
We designed a couple of patterns that were applied on the first pages to create a cheerful effect and differentiate them from the working ones. A sticker, printed on metallic paper is applied on a random page in each calendar to mark the extra day off for this year.
Agency: SomeThink Creative Group
Copywriter: Elina Roinioti
Co-Designer: Isavella Mavri
